At a glance:

This is a senior-level advertising agency position leading integrated cross-channel campaigns for key healthcare clients and requires previous healthcare experience, ideally in the senior care category. Collaborating with all internal teams, the Group Account Director plays an integral role in our client’s success by supporting client objectives, ensuring development of strategically sound client deliverables, providing pro-active leadership across the internal and client teams and driving new opportunities in order to grow and scale our clients’ businesses.

While this is a remote position, periodic travel and meeting outside one's time zone is expected.

What does a Group Account Director do at Rain the Growth Agency?

• Senior Account Lead for major healthcare client
  • Possess a passionate interest in healthcare marketing and a desire to help ambitious brands expand their footprint to serve seniors
  • Lead agency cross-channel teams with a strategic mindset through all phases of campaign planning and execution, including campaign strategy, media planning, creative execution, and ongoing measurement using agency cross-channel media and marketing analytics
  • Develop a strong partnership with Chief Strategy Officer who also acts as Executive Lead on the accounts
  • Develop and maintain senior-level client relationships with Acquisition and Strategy & Innovations leads on the client side
  • Provide leadership to the team as a strategic thinker and problem solver – be an active and guiding voice on internal team calls, presentation reviews, planning discussions
  • Possess a clear understanding of all patient acquisition campaigns and efforts, including quarterly seasonal campaigns, ad-hoc requests and incremental campaigns – keep the “dots connected” on all workstreams
  • Maintain a clear view of goals, budgets and favorability (e.g., available budget) – working with the Client Business Operations Manager (CBOM), Client Finance, Media and Account leads – and be able to articulate rationale for any budget variances or changes
  • Maintain knowledge in all agency disciplines and properly leverage them to meet client objectives (advise on advancement of agency disciplines)
  • Contribute and review agency outputs (presentation decks, budget documents, POVs, etc.) to ensure quality of delivery
  • Working with the CBOM, maintain responsibility for client financials such as invoicing and payment status as well as client contracts, budgets and agency revenue forecast

• Earn your clients' respect and trust every day
  • Own, strengthen, and expand relationships with senior-level clients
  • Know their business inside and out – develop an understanding of value-based care and senior primary care; become familiar with the brand nuances (different brand entities, market specifics); demonstrate an appetite for reporting and performance tracking
  • Communicate your commitment to their success
  • Provide perspective and leadership in strategic thinking
  • Bring a wide range of innovative, workable solutions to the table, time after time
  • Present your point of view confidently and persuasively. But also listen!
  • Participate in client meetings, supporting the team in discussions reporting on media and creative performance, as well as financial status.

• Responsibilities, functions, objectives of position
  • Lead internal team through development, implementation, execution and optimization of cross-channel campaigns to ensure flawless delivery to client
  • Embrace the details of a multi-market, multi-brand, multi-channel local campaign
  • Work with media strategy, buying, creative and analytics SMEs while also partnering with all other agency departments to ensure seamless integration to deliver on above
  • Focus on performance. Engage with the full team (account, media, creative, strategy and analytics) to evaluate campaign performance and determine testing and optimization strategies accordingly
  • Drive with business insight. Demonstrate a strong understanding of your client’s business as well as the media and creative landscapes – including local media strategy and competitive brands.
  • Steward account leads to generate reports with insight, key learnings and clear next steps
  • Own the senior client relationship and its health. Act as the internal lead strategic business partner for the client.
  • Report regularly to Executive Team on client health including issues/opportunities related to finance, campaign performance, delivery, or staffing issues and work with management to develop and present solutions

• Responsible for the development, coaching and day-to-day oversight of account management direct reports
  • Lead and inspire high-performing Client Services team members
  • Foster effective team relationships that facilitate workflow and assume responsibility of overall management and development of team
  • Excel at being resourceful and collaborative with staff
  • Conduct performance management and goal assessments of direct reports and contribute to feedback and stewardship for entire client agency team

What do we look for in a Group Account Director at our agency?

• At least 12 years’ experience in an agency setting, including at least 5 years of management/mentorship experience
• 5+ years of experience working with healthcare brands
• Proven record of accomplishment of driving strategy that fueled successful campaigns and client relationships
• Expertise in campaign management with a focus on results
• Strong understanding of a full-funnel media approach and KPIs evaluated across each channel throughout the funnel
• Have a willingness to go above and beyond for your clients’ needs including travel when necessary and some extended work days
• Courage and confidence in presenting to clients and colleagues, engaging and effective when presenting the agency POV
• A critical thinker and good problem-solver
• Excellent written and verbal communication skills
• Proven leadership skills including coaching and mentoring as well as success in building and maintaining productive and profitable teams

Why work at Rain the Growth Agency?

• We are a national leader in DTC marketing and a fully integrated creative and media agency. With a 25+-year history and around 250 employees, we are established enough to have all the bells and whistles, but small enough for an entrepreneurial and welcoming culture where everyone is heard.
• Our Flexible First environment empowers us to work from where we’d like, but still connect with one another virtually and in-person when possible.
• We proudly invest in our employees, technology, and tools, ensuring the best possible work experience. As such, we offer a rich benefits package including the following:

• • Medical, Dental, and Vision insurance
  • Quarterly profit-sharing program
  • 401(K) plan with employer match (and immediate eligibility)
  • 4-6 weeks PTO
  • 12 paid holidays
  • 12-18 weeks fully-paid Family and Medical Leave
  • Monthly Work-From-Home allowance
  • Additional benefits details can be found here

• Transparency is valued. We actively ensure employees know how we are doing and where we are going. We encourage open communication, share our successes, and hold each other accountable.
• We are passionate about our clients and deliver simultaneously on their brand and sales objectives, an approach we call Transactional Brand Building. To learn more about our work and proprietary philosophy, please check us out here.