At a glance:

This is a mid to senior level advertising agency position. The position’s primary focus will be helping lead our Digital Video media practice by developing holistic digital video strategy and tactical recommendations in partnership with our Media Investment teams.

The Associate Media Director, OTT will help evaluate, recommend, launch, measure, optimize, and grow our work in this vertical, while also assisting with cross-training and agency education as our team evolves. Experience with client-facing interaction, video media buying, programmatic platforms, industry trends, measurement and attribution, and the workflow within the digital video universe will be important for success in this role.

What does an Associate Media Director, Digital Video do at Rain the Growth Agency?

Serve as an account and team lead within our Digital Video Planning practice area.

• Lead campaign management and strategic direction across key media accounts

  • Develop direct response and brand-building recommendations while partnering with the cross-channel planning team and utilizing tools such as Comscore, historical performance data, and best practices specific to the client and industry to identify the best investment allocations within media campaigns.

  • Monitor campaign performance and pacing using dashboard reporting, looking for optimization opportunities using a methodical framework to achieve goals and maximize results.

  • Establish consistency in approach to strategy, investment, optimization and measurement across digital video initiatives.

  • Ensure your accounts are always QA compliant with our established media activation process.

  • Partner with creative team on best practices and help spearhead new creative solutions for clients, including DCO initiatives.

  • Develop case studies highlighting agency success stories.

• Develop partnerships with internal teams and our external vendors

  • Vet new platforms/partners and develop agency relationships (with assigned buyer if applicable).

  • Keep Digital Video vendor contacts and media solution records up to date with assistance from individual buyers.

  • Find new ways to leverage our vendors, including data targeting, measurement, innovative media opportunities, and platform execution strategies.

  • Schedule and participate in regular meetings and educational sessions for greater agency learning.

  • Represent digital video within internal and external meetings as a channel subject matter expert.

  • Collaborate with Rain Analytics to discover opportunities for optimizations and ways to utilize Digital Video measurement solutions to drive results across campaigns.

• Provide thought leadership and overarching agency strategy for our digital video partnerships

  • Develop agency POV strategic updates on digital video buys in collaboration with buyers and other digital media subject matter experts.

  • Mentor and develop junior team members on the Digital Video team.

  • Monitor overall changes in the OTT space (consumption, new opportunities, trends, competitor activity) and communicate out to relevant stakeholders (internal and external).

  • Attend conferences and webinars related to innovation in the OTT/Digital Video space and present highlights to team members.

What makes a great Associate Media Director, OTT at our agency?

• 6+ years of hands-on experience, with a focus on digital video.

• Understanding of platform and publisher relationships, data targeting capabilities, buy types and best options to activate digital media.

• Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and the development of campaign performance insights.

• Enjoys evaluating data. Ability to review performance data sets, identify critical storylines and communicate accordingly internally and externally.

• An active interest in mentoring team members.

• A collaborative spirit.

• Strong project management skills and high attention to detail.

• Excellent communication skills in a remote environment.

• Creative problem solver.

• Proficient in Microsoft Office strengths in Excel and PowerPoint.

• Appreciation of our Core Values.

Why work at Rain the Growth Agency?

• We are a national leader in DTC marketing and a fully integrated creative and media agency specializing in both linear and digital channels.

• We have represented many successful companies including OOFOS, Mercari, 1800Contacts, Headspace, Rothy's, Humana, Bissell and many, many more.

• We believe in Transactional Brand Building. Meaning, we deliver on our clients' brand and sales objectives at the same time, often with the same work and the same media plan. This proprietary Rain the Growth Agency philosophy has helped build many iconic brands such as Peloton, Wayfair, Humana and Chewy.

• There are about 240 of us all over the U.S. so we are big enough to have all the bells and whistles, but small enough to have a warm welcoming culture where everyone's voice is heard.

• We are collaborative. We care about, appreciate, and respect each other, value diversity and treat our staff very well.

• We proudly invest in our employees, technology, and tools to ensure the best possible work environment.

• We like to have fun, so there is always an opportunity to join in group activities, book clubs, contests, parties, and events.

• Transparency is valued. Everyone in the company knows how we are doing and where we are going. We encourage open communication and share success with a profit-sharing program.

• We are built for stability. We believe in keeping and enhancing key talent and have a large and diverse roster of impressive clients with diverse revenue sources. We only take on organizations that we believe can scale because our motivation is our clients winning, not just revenue.

• All of the above because we are privately held. We make big decisions quickly and answer only to our clients and to each other.